Whole foods market in 2014

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Summarize competitive advantages.

Complete a Case Analysis that summarizes a companies competitive advantage.


  • Read Case 03: Whole Foods Market in 2014: Vision, Core Values, and Strategy (pages CA11 – CA39)
  • Complete a short Written Case Analysis (2 pages, not including a title page and references page)
    • Identify all the pertinent issues pertaining to unique marketing and positioning strategy.
    • Perform analysis and evaluation highlighting why that gives Whole Foods a competitive advantage compared to other grocery store chains.
    • Propose an action plan or set of recommendations based on that competitive advantage.


This assignment asks you to review a volume of research, critically evaluate that information, and succinctly summarize that analysis. You are not required to do additional research for this project.