The online delivery of digital goods, such as software, music,

 
   

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Online Exam 3

Question 1

__________ activities include the acceptance over the Internet of online orders (i.e. commercial transactions) and electronic payments (i.e. financial transactions).

Question options:

Support

Processing

Transaction

Operational

Question 2

The online delivery of digital goods, such as software, music, videos, films, and e-books, by letting customers download the purchased product(s), is an example of:

Question options:

fulfillment.

transaction.

distribution.

customer support.

Question 3

By taking orders online, the Internet has, in many cases, drastically changed a company’s __________ activities.

Question options:

sales

service

production

support

Question 4

In order for a competence to be considered as core, it needs to be all of the following EXCEPT:

Question options:

valuable.

unique.

hard to imitate.

innovative.

Question 5

__________ include wholesalers, distributors, retailers and customers.

Question options:

Strategic core value chain partners

Upstream value chain partners

Downstream value chain partners

Value chain integrators

Question 6

__________ such as strategic outsourcing partners, application service providers (ASPs) and system integrators provide the electronic infrastructure for a company.

Question options:

Strategic core value chain partners

Upstream value chain partners

Downstream value chain partners

Value chain integrators

Question 7

__________ represent the ability of a firm to use resources efficiently and effectively.

Question options:

Competencies

Capabilities

Assets

Skills

Question 8

__________ deals with the primary inputs for different processes within the organization.

Question options:

Resource acquisition

Operations

Procurement

Supply chain

Question 9

Improving supply chain coordination, functional synergies and linkages between offline and online channels are examples of:

Question options:

cooperative agreements.

organizational efficiency.

complementarities.

e-technologies.

Question 10

__________ consist(s) of receiving, storing, and distributing incoming goods within the company.

Question options:

Inbound logistics

Outbound logistics

Operations

Warehousing

Question 11

Amazon.com has also extensively used information captured throughout its __________ to create value. Customers have the possibility of tracking past purchases online and checking the status of delivery.

Question options:

internal value chain

virtual value chain

value network

physical value chain

Question 12

__________ activities within a firm include inbound logistics, operations, outbound logistics, marketing and sales and after-sales service.

Question options:

Support

Primary

Secondary

Operational

Question 13

Communication activities include two-way communication between a company and its online visitors and customers. This can take place via Internet applications such as email and:

Question options:

social media.

YouTube videos.

real-time chat.

search engines.

Question 14

The installation of a product, supplying spare parts, and exchanging faulty products are part of the __________ process.

Question options:

sales

support

service

production

Question 15

In the process of __________, the market is subdivided into distinct subsets of customers that behave in the same way or have similar needs.

Question options:

market analysis

market segmentation

target marketing

environmental analysis

Question 16

The Internet and __________ are considered as strong enablers of value creation by improving the connections among the participants involved in the value creation process.

Question options:

chat rooms

e-media

online shopping

e-technologies

Question 17

__________ effects can be achieved through loyalty programs of online retailers, offering transaction safety and reliability guaranteed by third parties, promoting online communities, and allowing customization of products, information, and website layout and content.

Question options:

Novelty

Lock-in

Loyalty

Innovative

Question 18

__________ are all the tangible and intangible assets of a firm that can be used in the value-creation process.

Question options:

Competencies

Capabilities

Resources

Products

Question 19

The __________ describes the main features that a firm can offer to its customers.

Question options:

virtual value chain

value network

ICDT model

internal value chain

Question 20

__________ activities within a firm include firm infrastructure, human resources, technology development and procurement.

Question options:

Support

Primary

Secondary

Operational

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