1. How would you value Google acquisition of AdMob at the end of 2009? As a stand-alone firm by filling in the following excel table attached.
AdMob’s Nov. 2019 revenue was estimated to be 60million. This suggests that Google’s offers price for AdMob is a multiple of 12-17 times. AdMob was acquired for $750million.
2. As an acquisition target?
*Financials are provided in word doc.