Discussion question and 2 page paper

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Review the article below: 

Frohlichstein, T. (2003). Follow me: Message maps lead the way to better media interviews. Public Relations Tactics, 10(5), 20-21. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=10395795&site=ehost-live&scope=site 

Now develop your response for a crisis or risk situation in your organization or field. Identify the stakeholders who will receive the messages, potential stakeholder questions and concerns, key messages, and supporting facts. Explain the best course of action when previous communications have been misunderstood or when communications are interrupted. Within your homework assignment, integrate a message map matrix like the one that is mentioned in the Frohlichstein (2003) article. 

Please begin your homework assignment with an introduction. The title page and reference page are not included in the minimum two-page (500 word) requirement. APA rules for formatting, quoting, paraphrasing, citing, and listing sources are to be followed. Your paper must contain at least two references.


The following resource(s) may help you with this assignment. 

§ Citation Guide

§ CSU Online Library Research Guide

§ Submit Writing Center Request

Discussion Question

Discuss how you can apply the concepts learned in this course to your current or future career. How might the lessons you have learned positively impact your career success?


View the following video of the Toyota CEO’s message regarding product defects and recalls:


Discuss his message and how it was crafted, particularly in relation to Toyota’s safety issues causing injuries and fatalities.  Do you feel his response was genuine?  Do you believe he will make sure steps are taken to prevent future accidents and fatalities?  If not, why not?  Would you have presented the message differently?