Data Mining Group Project

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Company: Yahoo

Group Research Project

Introduction

The growth and explosion of the data has led to land scale differences across several industries. Over the past two decades there has been a huge increase in the amount of data being stored in databases as well as the number of database applications in business and the scientific domain. This explosion in the amount of electronically stored data was accelerated by the success of the relational model for storing data and the development and maturing of data retrieval and manipulation technologies. While technology for storing the data developed fast to keep up with the demand, little stress was paid to developing software for analyzing the data until recently when companies realized that hidden within these masses of data was a resource that was being ignored. The huge amounts of stored data contain knowledge about a number of aspects of their business waiting to be harnessed and used for more effective business decision support.