Critical thinking essay: corporate strategy and diversification

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The topic as below:

Corporate diversification strategies raise a wide range of strategic  management issues. For this week’s critical thinking assignment, read  the case study found in your textbook (Case 19): Google Is Now Alphabet—But What’s the Corporate Strategy?

Remember, a case study is a puzzle to be solved, so before reading  and answering the specific case and study questions, develop your  proposed solution by following these five steps:

  1. Read the case study to identify the key issues and underlying  issues. These issues are the principles and concepts of the course area  which apply to the situation described in the case study.
  2. Record the facts from the case study which are relevant to the  principles and concepts of the course area issues. The case may have  extraneous information not relevant to the current course area. Your  ability to differentiate between relevant and irrelevant information is  an important aspect of case analysis, as it will inform the focus of  your answers.
  3. Describe in some detail the actions that would address or correct the situation.
  4. Consider how you would support your solution with examples from  experience or current real-life examples or cases from textbooks.
  5. Complete this initial analysis and then read the discussion  questions. Typically, you will already have the answers to the questions  but with a broader consideration. At this point, you can add the  details and/or analytical tools required to solve the case.

Case Study Questions:

  1. What is Google’s corporate strategy? Does Google have a clear vision of what it wants to become?
  2. Use Porter’s Essentials Test (Chapter 12) to determine if this strategy creates competitive advantage. If so, how? If not, why not?
  3. Look beyond the conventional sources of synergy and consider  complementarities, bargaining power, and rivals. What threats does  Google face?
  4. Does Google need to refocus? How should Google delineate its  corporate boundaries and which businesses, or products would you  recommend abandoning or divesting, if any?

     

  • Directions:– 
  • – Write an essay that  includes an introduction paragraph, the essay’s    body, and a  conclusion paragraph to address the assignment’s    guide questions. 
  • – Do not address the questions using a   question-and-answer format.    
  • –  Charts/diagrams should be labeled and can be added within the body of your paper.  
  •  – APA style should be used   
  • – Font will be: Times roman 12, and double space should be between  lines    
  • -At least 3-4 scholarly, peer-reviewed journal articles will be  used as references (including the below two).