Case study 2 | Marketing homework help

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Please answer questions 4 and 6 only. 2 pgs each questions.

Please see documents attached to read and always please see professor’s notes from previous case study submitted below:


Overall most of you did well in this case. Things that you should minimize:

You probably repeat too much of the case information rather than analyze the information.

You should not tell the reader what they should do but rather tell what they should do if you where in the position of a manager working there.

Things that you should do:

Use marketing theory, tools or frameworks to support your answers. Otherwise it becomes an opinion piece.