After carefully reading the case study,Smart Cookie (attached to this homework), answer the following questions in a 5-7 page paper with support from a minimum of two external sources in APA format. Must be Times New Roman 12 point font double spaced. Must use proper American Grammer at a 13 grade level (Freshman College). Must pass plagerism score with no higher then 15%.
- Apply SWOT,
- Porter’s Five Forces, or the
- BCG Matrix to analyze Kraft’s strategic plan to expand into international markets.
- How would you determine which markets to target short versus long term?
- Connect your Oreo conclusions to how you would develop a strategy for a new product
- How would your company apply the strategic planning model and measure your success in implementing your product strategy?