Apply: crm packages presentation | CMGT556 Enterprise Models | University of Phoenix

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The CEO of the manufacturing company you are currently consulting for has now asked you to look into implementing a CRM. The company currently uses spreadsheets to track sales calls and a paper address book to keep customer information. The CEO has asked you to research and recommend a CRM that will meet the company’s needs.

Research at least three CRM packages.

Use Microsoft® Excel® to create a comparison table that compares the pros and cons of each package.

Select one product for the manufacturing company.

Create a 10- to 12-slide narrated, multimedia-rich Microsoft® PowerPoint® presentation for the customer on why implementing the chosen CRM is prudent. Be sure to address the following:

  • Why the chosen package is most appropriate
  • How this software will be an improvement over their current methods
  • How the chosen CRM package will fit into the overall enterprise of the organization
  • The benefits customers can expect as a result of implementing the new software
  • Notes:
    “Multimedia-rich” includes audio and video components. Multi-media aspects of the presentation examples include the following:


  •  including audio within the presentation (Insert > Audio),
  •  narration of the slide contents via detailed speaker notes,
  •  incorporating an audio component (URL, flash) with relatable content, or
  •  including an audio file that narrates the slides, which does not have to be in sync with the presentation slide arrangement
  • video
  •  including audio within the presentation (Insert > Video),
  •  incorporating an video component (URL, flash) with relatable content, or 
  •  including a video file that narrates one or two slides, which does/do not have to be in sync with the presentation slide arrangement
  • Detailed speaker notes are not required. Speaker notes are encouraged because the essence of a basic presentation is to present a snapshot of information.

    Submit your assignment.