Watch this video and then answer the following questions in your initial post:
- What is the basic customer need provided by the Ford Fiesta?
- What is the key situation faced by Ford?
- List Ford’s main strengths (consumer view)
- List Ford’s main weaknesses (consumer view)
- State their central marketing objective (must synch with # 2)
- Describe the typical customers purchasing cars (target markets)
- List 3 key numerical results Ford used to assess the effectiveness of their online campaign
- Make one value communication recommendation (must synch with # 2)