Answer a questions | Marketing homework help

Watch this video and then answer the following questions in your initial post:

https://www.viddler.com/embed/b4bed1cb

  1. What is the basic customer need provided by the Ford Fiesta?
  2. What is the key situation faced by Ford?
  3. List Ford’s main strengths (consumer view)
  4. List Ford’s main weaknesses (consumer view)
  5. State their central marketing objective (must synch with # 2)
  6. Describe the typical customers purchasing cars (target markets)
  7. List 3 key numerical results Ford used to assess the effectiveness of their online campaign
  8. Make one value communication recommendation (must synch with # 2)
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