Read the attached case study and prepare written responses to the following questions:
1. What are the internal and external factors that have contributed to the growth and performance of Starbucks?
2. How would you evaluate the entry mode strategy that Starbucks adopted in entering foreign markets? Evaluate both strategic and profitability dimensions. Is this mode sustainable?
3. Examine the three main theaters of action in its global operations – namely Asia-Pacific, Europe and Latin America. What does the future hold for the company in each of these three regions? What proactive strategies would you recommend for the firm in these areas?
4. Do you agree with the overall thrust of the company into emerging markets? Why? Why not? What are the country markets that you would identify for Starbucks as the next priority for entry? Why?